2 Factors to Consider When Choosing a Font for Printed Materials
Even if your business is accustomed to using the internet to market your products and services, once in a while, you will need to print business materials.
Such as cards and brochures are better to reach out to the target audience. One of the main factors that you need to consider when ordering the materials from a printing company is the font.
No matter the nature or size of the business campaign that you intend to launch, choosing the right font will help you get the expected results from the printed materials. Even if you are just getting your feet wet into the world of business, professionally printed materials will have a major impact on your clients. They will help reinforce brand image to the target audience.
Consider the Point Size
Despite advancements in the technology used to print materials, printers and designers still perceive font size and points as the conventional height of the letters. One point is equivalent to 1/72 of an inch. Unlike in the past when they used to rely on a ruler to measure characters, they now use advanced computer software that are accurate and easy to use.
The rule of the thumb is; if the font looks too small for easy reading, the chances are that you need to bump the typeface to a couple of points. Ideally, the ten-point font is the smallest size that you can use for body copy. For professional brochures, it is recommended to use 11 or 12-point font especially if you are targeting the middle-aged or older audience. It is also important to note that the subheadings and headlines should have a different font size from the body copy to make it easy for the readers to differentiate between the two.
If you are on a tight budget, you can opt for the free Google Fonts. The only downside is that very many businesses use them nowadays. To stand out from the crowd, make sure the design of your materials is unique. Be sure to compare and contrast the fonts, to choose one that resonates with your business brand and the materials that you intend to make.
These are primary factors about fonts that you need to put into consideration before placing your order to get the best materials. Do not shy away from consulting a reputable Singapore printing company to get more insights about fonts.